Importance of Back-End Selling to an Internet Marketer

Think about it, an Internet marketer Email Hosting spend considerable effort in getting customers for Streamyx products he market. One can design killer web pages, work the bum off for high search engine Streamyx (or paying for them), submit classified ads and other things to note, but is still not able to sell enough to even cover the costs. This is where the principles and theory of back-end selling comes in handy.

Most Internet Marketers are successful because they have applied back-end selling into their marketing efforts. Back-end selling is when one would sell other products or services to existing customers after the initial purchase of Compare Anti Virus product.

It would be always easier to sell or recommend products or services to these customers because a relationship have been developed or built with them when or after the initial sales of a product to them. The cost and effort of selling to existing customers are found to be less expensive than selling to new customers as one would have to start all over all.

The conversion ratio hence would be much higher with existing customers. Every time, a product or service is sold via back-end selling, a life-long relationship would be continued to be developed between the Internet Marketer and the customer. One should always try to source for new back-end products or services to introduce or sell to the existing pool of customer.

In practice, many business would forgo or lose profits on front end products or service as to maximize on the profits from back-end selling. Some of the business would not care on losing the profits as long as the back end profits are high profitable.

Hence how do one makes back sell sales then? There are several ways to it. Many companies would implement a strategy of attaching a catalog along with an order. Or place the customer on a mailing list and send him new catalogs periodically. And finally attaching of a sales letter for another product to the customer.

For this strategy to work on the internet, the sales pitch for the backsell item can be placed or inserted into an confirmation email for an order to the customer. Even better, if there is an online catalog, a link can be inserted into it.

For even a faster response approach, the offer for a back sell product can be inserted into the "Thank You" page that is generated by a credit card Multimedia Promotion Think about it, the customer would still have his credit card on hand at this moment as he has just bought a product, hence reinforce on the opportunity by asking for another purchase while he is in the mood. In the situation where one only carries one product or service, affiliate programs would be handy. Hence back sell products can be promoted via affiliate programs too.

Back end selling can be integrated with up selling wherein a more expensive product or services can be introduced to the customers in similar ways to the above. Hence the importance of back end selling to an Internet Marketer.

Author's Note: Hopefully after reading this, your sales and profits can be increased

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